Iti Baby

About Us

The Iti story so far…

Iti Baby has been privately owned and operated since 2013 by parents living in the deep south of New Zealand. We are proud to bring you 100% natural, hand made, quality skincare products and all natural merino and bamboo wraps and our specially designed merino hats. Everything we offer you on this site is 100% made in New Zealand.

We are very proud of everything we sell, if you have any questions or would like to ‘try before you buy’ please feel free to email us.

Iti’s new Managing Director, Virginia is mother to 3 super boys who enjoy the great outdoors.  Hunting, fishing and playing sports to name a few.   Virginia is very passionate about healthy living, eating and getting back to natural products.  Qualified as a massage therapist and loves helping to make a difference in life.  She has a vision of expanding the Iti Baby range in both merino and skincare products and massage services.


Our passion

We are passionate about local things. Home made, hand made, old fashioned, simple things. Our products are all made in New Zealand from local fibres and ingredients. Looking after a baby doesn’t require the most fancy gadgets, but a few simple, quality products that will last well.

Our vision

We strive to provide a quality service to customers while offering top quality products.